FAQ

Gumband is an award-winning technology company powering the future of experiential marketing, allowing brands to capture digital analytics in real time about their physical spaces and activations. With Gumband, you can quantify spatial popularity, enhance user journeys, future-proof and scale experiences, and generate a higher RoX (Return on Experience).

Gumband was made to support anyone who has the need to create and manage interactive experiences, providing a powerful platform that benefits developers and operators alike. Gumband can be deployed across all in-person environments, including spaces and installations in retail locations, exhibition halls, trade shows, office campuses and lobbies, museums, executive briefing centers and airports.

Gumband was invented by interactive exhibit designers working at a world-class creative tech studio, who needed a way to remotely manage the complex experiential activations that their clients wanted to build. Most experiential systems don’t natively connect or communicate, especially when custom electromechanical components are in play. You'd never launch a website without control over content or access to insights on performance. The innovation behind Gumband was giving that advantage to physical spaces.

Gumband is setting the bar for physical environment KPIs. We created Gumband as a simple solution to update content, quantify the quality of guest engagement and measure its impact on experiential investments to generate a higher RoX (Return on Experience). We’re the only product that connects spaces—no matter how custom—via one, unified dashboard to instantly monitor and measure experiences. Our technology offers a totally new understanding of audience behavior on-site and its impact on brand sentiment, including how guests both interact with and dwell in key areas and activations, using our first-party and 100% privacy-conscious metrics for a new level of visibility about how customers respond to experiences.

Gumband’s products let teams connect experiences to one platform and instantly take advantage of measurement, control, and monitoring features that we’ve already built for them. Each Gumband dashboard is also as custom as the environment it’s built for. We make it easy to develop interfaces that save operational teams time and money, and generate new experiential insights.

Gumband’s licensing structure is consumption-based, so clients only pay for the features they use. We offer reduced module pricing to students and non-profit organizations and volume discounting on large-scale implementations. We’ll work with you to provide the best experience for your budget. Contact us at info@gumband.com for more info.

The Gumband Support Team is ready when you need us! Along with thorough documentation that we’ll provide, and your own team, who will be well-trained in the management of the platform, we  offer ongoing development and product support (shared Slack channel, video calls, etc). Gumband was made to be reliable, user-friendly, and intuitive so that your support needs will be minimized (especially compared to the amount of maintenance required when using multiple platforms to accomplish the same tasks that Gumband can handle with one, unified platform).

The word “gumband” is part of our regional dialect (affectionately known as Pittsburghese), and it is synonymous with a “rubber band.” Like a rubber band, Gumband is made to be versatile, to solve a multitude of problems, and to stretch to fit any need. It’s one simple innovation that holds everything together.