NFL #Showtime Cam
19 Fields ⸱ 27 Live Signals ⸱ Infinite Celebrations
With stadium seats empty during the pandemic, NFL partnered with Gumband to power an experience to help players celebrate the season’s biggest moments virtually with their fans.
The #ShowtimeCam was an on-field LED screen with a two-way camera feed that allowed players and fans to interact and share the joy of football.
Dynamic content modes included live fan feeds, tweets, graphics, and video.
The #ShowtimeCam traveled from endzone to endzone, giving fans front-row access to the field and the players—all from the safety of their living rooms.
Core Services
Health
Gumband was used to receive real-time notifications to empower a quick reaction during pregame, gametime, or post-game activations. We were also able to monitor the system at a glance whether we were in the stadium with the team or across the country.
Analytics
Gumband tracked all interactions, enabling clients to adjust content and timing to optimize player/fan engagement throughout the season.
Content
The #ShowtimeCam required regular content refreshes to reflect the teams playing each week. Gumband’s dashboard cycled through content modes — adjusting the duration of sequences, and toggling between Home and Away settings. Gumband also accommodated multiple, simultaneous operators to prevent false triggering and adhere to NFL guidelines.